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Fábio Gomes

Digital transformation applied to marketing and business.

I write and host conversations about marketing, artificial intelligence, innovation and B2B growth, with a strategic and practical view of how organisations evolve.

Fábio Gomes speaking on an innovation and business panel

As featured in

  • Expresso
  • Observador
  • ECO
  • Marketeer
  • Meios e Publicidade
  • HR Portugal
  • Briefing

Latest articles

Recently published

The latest writing and news on marketing, technology and how AI is reshaping business.

Articles are on the way.

Podcast

Último a Decidir

“Último a Decidir” is FI Group Portugal’s podcast on leadership, innovation and the big management decisions. Each episode brings together leaders, entrepreneurs and experts from a wide range of sectors.

Fábio Gomes recording a podcast episode
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Retrato de Diogo Barbot

Diogo Barbot — Strategy Director da Barbot

With Diogo BarbotStrategy Director da Barbot

Como se conjuga a tradição de uma empresa centenária com a inovação tecnológica e o marketing moderno? Diogo Barbot, Strategy Director da Barbot, partilha o percurso desde os estudos na Suécia e a passagem pela multinacional L'Oréal até à integração na liderança da empresa familiar. A conversa aborda a ponte entre comercial e marketing, o legado e o intraempreendedorismo, a adoção de inteligência artificial e a visão de expansão internacional para as próximas gerações.